Picture the week before your property goes live. There is a photographer booked, a floor plan being drawn, an online listing being written, and three different portals that all need separate account management.Most people have a rough idea of what a real estate agent does. The rough idea tends to underestimate the scope by quite a bit.… Read More

Some agents know the suburb names. A few know the streets. Fewer still know what is actually driving buyer behaviour in a specific pocket of the market at a specific point in time.Both agents will mention the suburb. Both will reference recent sales. Both will talk about demand in the area.The signboard count is not the measure. The… Read More

There is a version of agent selection that feels considered and turns out not to be.What gets evaluated in a typical appraisal meeting is mostly surface. Presentation quality. Confidence. The ability to quote a price with conviction. None of those things confirm capability.The mistakes that follow from poor agent selection are not d… Read More

Vendors who defer or neglect basic repairs before listing often lose more in negotiation than they would have spent on the work itself. Buyers adjust their offers to account for visible maintenance issues, and those adjustments rarely reflect the actual cost of repair. The assumed threat of concealed issues tends to inflate the discount buyers dema… Read More